Customer Privacy Notice

Last updated: March 30, 2026

This privacy notice tells you what to expect us to do with your personal information. We are UniPlay LTD, registered in England and Wales.

1. Contact Details

Post: Hoxton Mix Ltd, 86-90 Paul Street, LONDON, EC2A 4NE, GB

Email: supportuniplay@gmail.com

2. Information We Collect, Use, and Why

Services and Goods

We collect or use the following information to provide services, including software licensing:

Names and contact details
Purchase or account history
Website user information (user journeys and cookie tracking)

Crime Prevention & Security

We collect or use the following information to prevent, detect, or prosecute crimes (including IP theft and fraud):

Names and contact information
Financial transaction information
Publicly available Steam ID
Unique Hardware ID

Legal Requirements & Claims

We collect information to comply with legal obligations (tax/HMRC) and for dealing with queries or claims, including correspondence and financial records.

3. Lawful Bases and Data Protection Rights

Under UK GDPR, we rely on the following lawful bases:

Consent: Where you have given clear permission.
Contract: Necessary to fulfill our agreement with you.
Legal Obligation: Necessary to comply with the law.
Legitimate Interests: Specifically protecting our intellectual property and providing customer support.

Your Data Rights

You have the right of access, rectification, erasure, restriction of processing, objection, and data portability. If we rely on consent, you can withdraw it at any time.

4. Where We Get Information From

Directly from you, and from third parties including Cookies/Analytics and our Merchant of Record, Lemon Squeezy, who provides transaction details following a purchase.

5. Retention and Sharing

We keep license data for the duration of your active license, financial records for 6 years (HMRC), and support emails for 2 years.

We share data with Lemon Squeezy, LLC in the United States. This transfer complies with UK law via the UK-US Data Bridge (Adequacy Regulations).

6. How to Complain

If you have concerns, contact us first. You can also complain to the ICO:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF

Helpline: 0303 123 1113 | Website: ico.org.uk